ThermoFisher Scientific is a medical supplier of scientific instrumentation, consumables, and software.

The challenge was to create an explainer animation that related to medical suppliers and targeted their wants, needs, and pain points. The project theme was based on the hurdles that the audience experiences and was inspired by a Rube Goldberg machine (creating order from chaos).

The resulting project included an all-inclusive 90(s) animated commercial for targeted campaign marketing.

Freshly Cooked: creative direction, script, storyboarding, design, illustration, animation, audio, and SFX

VeracityColab: creative direction