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Promo Package
Enhancing Brand Visibility: Those 3 Reps' Strategic Motion Design Collaboration with Freshly Cooked
Those 3 Reps (TTR), a prominent artist representation agency, sought to elevate their brand presence within a competitive market. Their objective was to develop a dynamic promotional video for use at industry events and on their digital platforms. Recognizing the need to differentiate themselves, TTR partnered with Freshly Cooked to create compelling visual content that would captivate their target audience. This collaboration resulted in a comprehensive suite of digital assets that significantly enhanced TTR's brand visibility and engagement.
The Challenge and Problem
In a landscape saturated with creative agencies, TTR aimed to establish a distinct and premium brand identity. Their primary challenge was to effectively convey their value proposition and the caliber of their represented artists. Specifically, they required a solution that would:
Increase brand visibility at industry events.
Clearly communicate their services and expertise.
Ensure seamless video playback across diverse display formats without redundant production.
The need for a versatile and impactful visual strategy was paramount to TTR's strategic growth objectives.
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The Solution
Freshly Cooked adopted a collaborative and iterative approach to address TTR's needs. Initial consultations revealed a desire for a comprehensive narrative video. However, through strategic advisement, we refined the scope to focus on a concise, impactful promotional piece.
Our process encompassed the following key stages:
Conceptualization and Storyboarding: We developed a detailed storyboard, complemented by a curated mood board, to establish a unique visual style aligned with TTR's brand identity.
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Style Development: We created a custom illustration style that resonated with TTR's aesthetic and effectively communicated their brand message.
Animatic Development: An animatic was created to visualize animation timing and transitions, allowing for client feedback and refinement prior to full animation production.
Animation and Production: Utilizing tools such as Procreate, Adobe Illustrator, After Effects, and Premiere Pro, we produced a high-quality animated video optimized for various display formats.
Asset Expansion: Recognizing the potential for broader application, we extended the visual style to create supplementary marketing assets, including digital backgrounds, event displays, and promotional materials.
This methodical approach ensured that the final deliverables met TTR's objectives and exceeded their expectations.
Conclusion/Takeaways
The collaboration between Freshly Cooked and Those 3 Reps culminated in the delivery of a versatile and impactful promotional video, along with a suite of complementary marketing assets. This project demonstrated Freshly Cooked's ability to.
4 Video Formats
1920×1080 - Standard video format
Laptop or iPad Background
1200×1200 - Instagram, and square format platforms
Branded Extras
Branded Sticker
Event Backdrop Mock Up
1080×1920 - Stories, Reels, TikTok, and Youtube Shorts
1080×1350 - Portrait format