Brand Illustrations (Spot + Hero)
Super.com
Super helps you get more out of life by providing ways to build credit, save money, travel more, and earn cashback rewards. It's ordinary people living "super" lives.
Super’s brand style combines photography and hand-drawn illustrations to bring a relatable touch to the subjects in familiar settings. This whimsical approach to everyday living highlights everyday life, but in a larger-than-life way, because it's pretty Super when you're in control of your finances.
Illustration
for Animation
The challenge was creating cheery travel videos highlighting the discounted travel rates through Super.com through illustration and animation. These short commercials were part of an ongoing YouTube booking campaign.
Contributions include: concepting, art direction, storyboarding, sketching, design, illustration, vendor relations and management, and copywriting support. Animation by Freshly Cooked.
